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November 17, 2018

OUR GOAL: $75,000

RAISED TO DATE: $60,025

(80% OF GOAL)

To My Dearest Cinema Faithful,

As we embark on our 12th year in business, I look back at the incredible work we have done since starting this beautiful thing of ours:

number1
In 2007, I took a $7,500 nut (which was all of my savings) and established Cape Ann’s first and only community cinema. You braved the icy winter roads to Rocky Neck to make our first season – a delightful combination of films that we loved and ones that you asked for – a success.


number2
By 2009, your support had given us the impetus to move downtown, to our current West End home. Business doubled.


number3By 2011, we were able to hire a staff — albeit a skeleton crew — so we could offer more shows daily. By this time, business had tripled over our first year, and our offerings went from 1-2 daily to 4-5 daily.


number4In 2013, your donations allowed us to upgrade our projector to an industry-standard DCP model, giving us the capability of presenting first-run films for the first time. We affectionately named the projector “Sol” (after the power of the Sun). It went online (and became self-aware, methinks) in 2014.


number5In 2015, your donations saved the Cinema from closing after 7 consecutive blizzard weekends wiped out a whole season of revenue.


number6Last year, we opened The Magic Lantern Community Screening Room, a wickedly quaint 15-seat space across the hall from our Main Theater, at our 8th Annual DoctoberFest Documentary Film Festival. The new room features the kinds of “smaller” movies we started with all those years ago. This room will bring much-needed additional revenue, through daily programming and ultra-affordable rentals. It is a wonderful and essential addition to the Cinema mix.


As the end of 2018 draws closer, I look ahead again. We have done so much together – raising over $60,000 this year alone – and built a resource that the community needs and can be very proud of, but we cannot and will not rest on our laurels. It is time to take it to the next level of thriving (and not just surviving). Here’s what we need to do:

letter-a
cinema_signPUT MEAT ON THE BONES OF THE SKELETON CREW
While we are no longer the one-person operation we were when we started, we need a larger payroll. We need a staff to handle events like the hugely successful HarborWalk Summer Cinema and the fetes and festivals we hold in other venues like CinemaSalem, The Regent, and churches all over New England. We have also found a local marketing team we’d like to engage, as we know that in order to grow and serve more people we need to start marketing more through advertising and other outreach.

letter-bGET A FACELIFT
We lack proper signage on Main and Rogers Streets, and a paint job wraparound to attract more walk-in business is also a must. The downstairs lobby needs a-sprucin’, and our restrooms need a good thrice-over. And as the end of our lease approaches, the possibility of moving to a better location has come up.

letter-csummer-cinema1PAY MONTHLY EXPENSES AND BOOST CAPITAL INVESTMENT
While we dream of purchasing our real estate someday, the reality is that we must continue to pay rent until such a time. While you’d think that a hidden, street-unfriendly loft like ours would go for a song, but our rent is very high, and the annual increases outpace inflation by over 2x. This has cost us over $20,000 already, and that deficit will balloon to nearly $70,000 in the next decade, so we need to get ahead of it (and write a more equitable lease).

wowieWe’d like to get out from under our oppressive stack and breathe freer so we can do all the other things we need to do to make The Cape Ann Cinema & Stage’s future a perpetual, self-sustaining one, come what may. Some of these other things include creating A/V redundancies (backup systems), acquiring party amenities and kitchen equipment, and paying off the lease on Sol, our projector (under 2 years left!).

Here’s what POWER FOR AN HOUR, PAY FOR A DAY is all about:

While a goal like ours appears daunting at first, it becomes a lot more attainable when you look at it as “Baby Steps” in reaching that seemingly large goal. We’re not going to get there by banking on the “big fish” donations of $500 and $1000 (which are nice to receive but are considered by us to be “found money”). The meat of any campaign, we have found, is in an accumulation of smaller donations of between $10 and $100.

Want to know what those kinds of donations cover? Here are some examples:

$10 ::: Powers Sol, our projector,
for an hour

$20 ::: Heats or cools the Cinema
for a day

$30 ::: Pays for electronic sign service for a month
$40 ::: Supplies and cleans the
restrooms for a week

$50 ::: Powers and maintains the
elevator for a week

$75 ::: Buys snacks or beverages
for a week

$100 ::: Funds the crew for a day

The Cape Ann Cinema & Stage is an essential resource for this community we love so much, and you, our patrons, are essential to it. We lucky few are part of something truly special, and it must be carried forward… for the folks who just haven’t found it yet, for the people who haven’t found their home on Cape Ann yet, and for the people who have not been born yet.

Your gifts are appreciated, maximized from our years of subsisting on very little, and essential to our future. Please click on one of the big ol’ blue-and-yellow [DONATION] buttons on the left today (and enjoy a keen thank-you gift for your generosity).

All of our needs are vital (and not a “wouldn’t-it-be-nice-if” kind of thing) and are directly related to Cape Ann Cinema & Stage remaining your humble home away from home. Our goal is $75,000 by December 2. Again, we have raised $60,000 this year alone. We can get the rest of the way there with your help… and live to enrich you another day!

OUR GOAL: $75,000

RAISED TO DATE: $60,025

(80% OF GOAL)

     BUT ROB – WHAT IF YOU DON’T REACH THE GOAL?
     While we’d like to think that we will reach our goal, here are the three scenarios if we do not:
1) We sell a majority share to a partner who would run the financial end of things while Rob continues to do all the programming –– the week-to-week new movies, special events, and festivals.
If that is not in the cards…
2) We sell the Cinema outright to a new owner or company, and with any luck, they keep Rob on do all the programming –– the week-to-week new movies, special events, and festivals.
If that does not come to be, then…
3) This final option involves a lot yelling “Why, God, why?!” at the sky while the camera spirals skyward.
     Thank you for considering a donation… and for making this crazy dream of ours live and breathe… on an island… in New England… in mostly the off-season! (This is a miracle in so many ways.)

Thank you for your continued support of this cuckoo-crazy thing that we do.

With love and sincere thanks,
rln
Robert Newton
Creative Director
The Cape Ann Cinema & Stage

CHECKS CAN BE MADE PAYABLE TO:

OurTown Cinemas
c/o The Cape Ann Cinema & Stage
21 Main Street – 2nd Floor
Gloucester, MA 01930

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21 Main Street * Gloucester, MA 01930 * (978) 226-3800

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